Chillbox at Franchise Paris Expo
Chillbox made its presence known this year at the Paris Franchise Expo, the largest franchise exhibition in Europe, through Deli Grec S.A.A., which has taken on the master franchise to expand the company into the French market.
The exhibition took place on 23-26 March 2014 in the Porte de Versailles area of Paris, with 500 exhibitors from 87 commercial categories and 22 countries, marking a 10% increase in visitors this year.
At a specially designed stand, Chillbox provided an opportunity for more than 40,000 visitors and potential franchisees to learn about the Greek frozen yogurt's recipe for success in person.
Note that that Chillbox currently maintains a presence through its network of stores in these markets: Great Britain (1 store); Austria (1 store); Belgium (1 store); France (1 store); the Netherlands (1 store); Hungary (1 store); Sweden (4 stores); Bulgaria (4 stores); Cyprus (2 stores); and FYROM (1 store).
With regard to the French market, a second store is expected to open in the town of Dijon in April, while the company's three-year growth plan calls for creating 30 stores, 10 of which will be in Paris.
Chillbox entered the market with its first Chillbox store in February 2012 with a vision of offering the best Greek frozen yogurt taste experience.
The public's warm reception served as a springboard for taking important steps to grow the company, with the result that there are currently more than 70 Chillbox stores operating as franchises in 11 countries, serving more than 4.5 million consumers annually.
Chillbox's top priority is to ensure the high quality, nutritional value and superior flavour of its frozen yogurt. That is why it chooses to use the purest ingredients and why it places its trust for production in the Greek company Dodoni Ice Cream S.A. (a member of the NBGI Group), which, with its extensive experience, recognised expertise and strict quality controls, guarantees the supreme quality of the final product.
Chillbox is owned by NBGI Private Equity of the National Bank Group.